Ad viewability is the concept of how visible ads on a website or mobile app are to users.
CHEQ helps you verify that your digital advertisements are published to viewable environments across platforms.
For an ad to be considered "viewed", CHEQ has a standard that is stricter than official standards in the industry.
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CHEQ defines A Viewable Display Ad Impression when the following criteria are met:
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95% of display ad pixels to be in view (in-focus browser tab on the viewable space of the browser page) on a screen for 1 second, post ad render.
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CHEQ defines A Viewable Video Ad Impression when the following criteria are met:
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95% of display ad pixels to be in view (in-focus browser tab on the viewable space of the browser page) on a screen for 2 seconds, post ad render.